Marketing technology (MarTech) is the software that helps execute your marketing activities. MarTech is the business-to-business (B2B) marketing industrys term for applications that help succeed with modern marketing activities.
This report elaborates the market size, market characteristics, and market growth of the Marketing Technology industry, and breaks down according to the type, application, and consumption area of Marketing Technology. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Marketing Technology in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Marketing Technology market covered in Chapter 13:
IBM
NetSuite
InsideSales.com
Bazaarvoice
Artesian Solutions
Aplicor
Tour de Force CRM
Cognizant
Earth Integrate
FrontRange
Oracle
Acidaes Solutions
Salesforce
Aptean
Domo
QuestBack
SugarCRM
Soffront Software
Pipedrive
Demand Media
Kana Software
Marin
Marketo
Hubspot
Accenture
Cisco
Attensity Group
Tableau Software
Visible Technologies
6Sense
Maximizer Software
Skytree
Nuance Communications
Sage Business Solutions
PK4 Software Technologies
Kenshoo
Talisma
Amdocs
InsideView
Infor Solutions
Lattice Engines
Zoho CRM
In Chapter 6, on the basis of types, the Marketing Technology market from 2015 to 2025 is primarily split into:
Hardware
Software
In Chapter 7, on the basis of applications, the Marketing Technology market from 2015 to 2025 covers:
Retail and E-Commerce
Healthcare
Infrastructural
Media and Entertainment
Sports and Events
Museums
Transporation and Logistics
Hospitality
Banking, Financial Services, and Insurance
Others
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
